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Mobile Speed Camera Alert Application for iPhones

Cyclops UK : 18 October, 2010  (New Product)
Smartphone users have access to a new application in the UK for improving driver safety by alerting users to live mobile speed camera locations
Mobile Speed Camera Alert Application for iPhones
Cyclops has announced the launch of the first truly intelligent live speed camera alert system. Using mobile connectivity to provide real-time updates, and the intelligence of Cyclops' own Waypoint system, event tracking software, and unequalled camera database; Cyclops Speedwatch reliably tells users of mobile camera sites currently manned by a speed camera enforcement unit.

Key benefits of the App include:

• Live protection against all camera types - including currently live mobile units - for ultimate driving confidence
• Accurate, real-time data - no false alerts
• Instant, personalised alerts delivered direct to your smartphone
• Simple to use and cost-effective

Speedwatch makes a major step forward in helping motorists stay within the law by using real-time technology and mobile communications to deliver intelligent alerts on a personalised basis:

• Pre-Announced Live Mobile Sites - by liaising with official agencies the Cyclops research team add reports of upcoming live mobile enforcement cameras to the Speedwatch event tracking system, ensuring users get reliable alerts

• User Community feedback - Speedwatch users and other Cyclops database users report live mobile sites via their mobile devices to the Cyclops Intelligent Verification system which includes smart software to check report validity against our data and other recent user reports

• Confidence Level - Speedwatch will automatically calculate the confidence level of any report to clearly inform users of the risk rating of each reported site

• Smart alerts - live alerts are sent to users using Cyclops own Waypoint Technology - smart geo-corridor software that means ultra reliable information, delivered in the right way, providing complete protection while out on the road.

This combination of smart alerts and the Intelligent Verification system means that Speedwatch is unquestionably the most reliable system on the market and avoids irritating false alerts that are common with other less advanced systems.

Speedwatch monitors both fixed and mobile speed cameras. It uses the Cyclops market-leading speed camera database, which contains over 60,000 professionally verified sites in 25 countries over 4 continents. Mobile camera alerts are based on reports from official sources and the community of Speedwatch users who provide instant updates on currently active enforcement sites.

Speedwatch is simple to use with an intuitive interface. Response from drivers who have tested the system has been highly positive. Comments include "Amazing App - can't leave home without it now!", "I've tried a few speed camera Apps before - Speedwatch is a breath of fresh air."

Steve Wreford, Director of Cyclops UK Ltd said: 'We are delighted to launch the world's first truly intelligent real-time speed camera alert system. Whilst the software behind this App is complex, the intuitive interface is really easy to use and the benefits are immediate. Other similar systems have simply been re-broadcasting user reports - our system is different - we add intelligent verification to deliver reliable live alerts. To see what it's all about simply download the free trial direct from iTunes'

Speedwatch is compatible with the iPhone. Other platforms, including Android, Nokia and Blackberry, will be launched in coming months. Speedwatch will be available initially via the UK and Ireland iTunes App stores - more countries will be added in the very near future.

The Speedwatch free 30-day trial download is available until 30 November 2010. After this date the App will cost £0.59 to download. At the end of the trial period the user has the choice of subscribing monthly (£1.79) or annually (£17.99), representing excellent value for money. These prices are valid for all download users at the end of their 30-day trial - whether or not they have taken advantage of the free download offer.

The Speedwatch launch coincides with some UK councils reviewing investment in their Safety Camera Partnerships and news reports that cameras are being removed. With over 5,000 fixed camera sites and 10,000 mobile zones, the UK has one of the highest ratios of cameras per head of population in Europe and despite council budget cutbacks, it is understood that no safety cameras are actually under consideration for wholesale removal. It appears that speed cameras are here to stay.

In fact budget cuts mean many Safety Camera Partnerships will focus resources on maximising coverage of enforcement across their areas using mobile speed enforcement vans and equipment - precisely the type of live mobile enforcement Speedwatch has been designed to deliver real-time alerts for. In the UK there are hundreds of safety camera vans active on the roads - and the highest risk for motorists is inadvertently exceeding the speed limit where random checks occur.
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