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News

Mobile mapping company gains new Sales VP

DeCarta : 06 November, 2008  (Company News)
Vice President of Sales at DeCarta to focus on EMEA market development for navigation and mobile mapping services
DeCarta has announced the appointment of Armin Fendrich as Vice President of Sales of EMEA (Europe, Middle East & Africa). Fendrich will head up deCarta's operations throughout the EMEA region with an emphasis on increasing sales for LBS applications including personal navigation, mobile and fleet-tracking/Mobile Resource Management.

Fendrich joins deCarta from Nokia gate5 GmbH, a software provider of personal navigation services and LBS, where he was Director of PND Sales for EMEA and responsible for OEM software license business and sales as well as relationships with key vendors in the mobile computing and consumer electronics markets. Prior to joining Nokia, Fendrich held the position of Regional Director for Pinnacle Systems, where he successfully grew the business into the market leader for the EMEA region. Fendrich has over twenty years' experience in pan-European sales and marketing for US high-tech companies and has spent two years in the Silicon Valley where he was responsible for the US operation of German-based ELSA AG.

Fendrich commented, 'deCarta's suite of technologies provide the EMEA market with an unmatched selection of high-performance mobile location-aware technology solutions. With our core server-side, our wireless geospatial expertise, the new connected navigation service and the deCarta Mobile platform for J2ME and iPhones, we can provide the enabling technology and services for these fast-growing markets. I'm looking forward to expanding deCarta's technology reach, working closely with our partners and building on the company's market success.'

Mike Cottle, Vice President of Worldwide Sales of deCarta said, 'deCarta is well positioned to lead the fastest growing segments of the location-based services market in EMEA including mobile, personal navigation and fleet-tracking. Armin has demonstrated an impressive track record in the navigation and mobile marketplace, along with the ability to manage a regional team. We're exceptionally pleased to have Armin join the deCarta team.'

Fendrich will report to Cottle and will be based in Munich, Germany.
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