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News

Mexican Retailer Reduces Fraud With Biometrics

DigitalPersona : 23 August, 2012  (Application Story)
Fraudulent transactions are being tackled at Mexican reader with the deployment of U.are.U biometric fingerprint equipment on its point of sale and back office systems throughout its chain of outlets
Mexican Retailer Reduces Fraud With Biometrics

Coppel Corporation is using DigitalPersona U.are.U Fingerprint Readers with its customer and employee facing applications and systems. The use of fingerprint biometrics helps Coppel improve the verification of purchases for 20.6 million customers, along with increasing security and streamlining access to Point of Sale (POS) terminals and other back-end systems for more than 68,500 employees. By adding support for DigitalPersona biometric technology to their software and infrastructure, Coppel Corporation has reduced the possibility of fraud and provided clients with a better customer experience.

Coppel corporation serves 337 cities throughout every state in Mexico, and 12 cities in Argentina and Brazil. With 127 distribution centers and 19 warehouses, Coppel needed a way to better manage customer credit card information, as well as provide secure access to systems for employees. After evaluating more than 20 different brands of fingerprint sensors, Coppel chose DigitalPersona because of its high accuracy and competitive pricing.

Fingerprint biometrics offers Coppel Corporation a way to keep identities protected, while automating password updates and creating ease-of-access for customers. DigitalPersona biometric readers capture fingerprint images to create a template.  Customers feel more secure with Coppel credit cards, knowing that their individual fingerprint template is tied to the use of the card. Coppel also uses fingerprint biometrics to secure employee access to email accounts, internal systems, reporting, program control, customer accounts and printing.

“We needed a solution that improves security for customer transactions, employee applications and systems, while being easy to use,” said José Mendoza, national systems manager at Coppel Corporation. “DigitalPersona’s biometric readers have reduced fraud and simplified transactions, making our customers more confident that their accounts are secure.”

"The retail industry has goals of preventing fraudulent activities and improving customer satisfaction,” said Michael Printz, vice president of worldwide sales at DigitalPersona. “With DigitalPersona biometric solutions, retailers such as Coppel Corporation can accomplish these goals as well as streamline their operations.”

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