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News

Media Recognition For Identity Protection Company

LifeLock : 21 May, 2010  (Company News)
LifeLock gains accolade from online review for its identity theft protection services
The identity theft protection industry continues to increase in protection options in order to best help consumers guard against this crime. TopTenREVIEWS, an online review service that compares various consumer products and services, providing consumers with the information they need to make a smart purchase, ranks LifeLock as the #1 service in the Identity Theft Protection Services Products category, earning LifeLock the Gold Award.

LifeLock works to help protect consumers from the growing crime of identity theft through its various service offerings, designed to safeguard members' personally identifiable information. TopTenREVIEWS considers some of LifeLock's "standout features" to be the LifeLock Identity Alert System, Reduced Credit Card Offers, and the company's $1 Million Total Service Guarantee.

According to TopTenREVIEWS, "LifeLock provides a great service from a solid company. Though they have gotten a lot of adverse media attention, they live up to their agreement and provide a good service to a large number of satisfied customers."

"We are honoured to be considered by TopTenREVIEWS as the #1 identity theft protection service," said LifeLock Chairman and CEO Todd Davis. "LifeLock is working daily to help stop identity thieves from profiting by using members' sensitive, personal information. We are committed to our mission to help protect all things personal for our members through providing the most robust protection."

LifeLock Identity Alert System offers broader identity coverage, greater control, and early notification of both credit and non-credit related identity threats by searching more than 45 million data points daily and 30 million consumer transactions each month. This advanced detection system can identify fraudulent applications for many forms of both credit and non-credit related services. These include many retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions, such as wireless services, utilities, peer to peer loans, and non-credit related payday loans.

LifeLock works to help stop identity theft before it happens by taking proactive measures to help reduce the risk for its members. LifeLock requests that members' names be removed from pre-approved credit card offer mailing lists. This helps to reduce the possibility of someone rifling through members' mail and stealing valuable, personal information.

In addition, if a LifeLock member becomes a victim of identity theft because of some failure or defect in the LifeLock® service, the member should contact LifeLock directly and the company will act on the member's behalf to repair any damage. LifeLock will spend up to $1 million to hire lawyers, investigators, consultants and whatever else it takes to restore the member's name and help the individual recover the direct losses that result from the identity theft. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock $1 Million Total Service Guarantee cannot be offered to the residents of New York.)

LifeLock members can also receive LifeLock Command Center Service, a relatively new product offering, for a small additional fee above the basic LifeLock service. LifeLock® services help protect members from misuse or inaccurate representation of consumers' personally identifiable information (PII) across various databases and files. LifeLock Command Center includes the basic LifeLock services with the extra benefits of the LifeLock Identity SDS (Search, Detect, Secure) System and LifeLock Personal Breach Detection Service. LifeLock Identity SDS helps to alert members to potential identity threats by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for PII. LifeLock Personal Breach Detection actively monitors peer-to-peer file sharing networks, such as LimeWire and BearShare, for potential breaches of PII.
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