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News

Maplin retail chain to handle AVG products

AVG UK And Ireland : 08 January, 2009  (Company News)
Partnership between AVG Technologies and Maplin Electronics brings internet security and anti-virus software to the high street chain
AVG Technologies has announced a partnership with electronics retailer Maplin Electronics. Maplin operates a network of 158 retail stores, a mail-order service and a leading e-commerce platform, offering coverage throughout the UK and the Republic of Ireland. AVG's Internet security and anti-virus software products will be available to consumers via all three Maplin channels with immediate effect.

This agreement is a key milestone in AVG's strategy to expand awareness and accessibility of its products through high street channels. Maplin's extensive network of retail stores provides an ideal platform for this strategy, thanks to its strong brand and customer loyalty. "We are thrilled to continue expanding our high street and online presence through this partnership with Maplin," states Graham O'Reilly, AVG's Sales Director for the UK and Ireland. "Maplin is a great partner for us and we are very proud to be able to align ourselves with such a well-known brand."

For Maplin, the ability to offer its customers quality security products under a strong brand like AVG creates a favourable outcome for all involved. Tim Nicholls, Product Manager at Maplin, comments, "AVG is a very well-known and respected brand, which we feel will fit well with and complement the 15,000 products currently stocked at Maplin."

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