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News

Manufacturers could do more to prevent counterfeit fraud

TSSI Systems : 04 December, 2009  (Technical Article)
With 1200 websites closed for breaching counterfeit goods regulations, TSSI believes that the consumer goods industry could do more to help consumers identify fake items
Following today's closure of 1,200 illegal websites selling fake goods, brand protection and document security specialist, TSSI, calls for manufacturers to proactively educate consumers on how to recognise if the goods they're buying are counterfeit.

"The festive season will no doubt lead to a surge in the sale of counterfeit goods. While shutting down some of the websites selling such items is a step in the right direction, we need to educate the buyer and intercept the funding of this false economy. Counterfeit goods often fund organised crime and if electrical, can cause serious damage or injury not to mention loss of revenue for the genuine manufacturer. It is therefore up to these manufacturers to proactively educate retailers, enforcement officers and consumers in how to identify if a product is a genuine item or fake," said John Barker, managing director, TSSI Systems.

"Most luxury goods will have a machine-readable hologram that cannot be replicated by fraudsters. Manufacturers can demonstrate the security features of these holograms to customers via their websites. So if a customer is hesitant they can go online and compare these features before handing over their credit card details. When shopping online, customers can demand to see evidence of these holograms and if the seller doesn't cooperate, then the item is likely to be fake. GHD is already demonstrating hologram security features to customers via its website following a seizure of fakes at the beginning of the year."

"Christmas is an expensive time for most who cannot afford to lose out to fraudsters. It is perhaps time for the Trading Standards to consider standardising the use of machine-readable holograms on consumer goods to help stamp counterfeits and further loss of revenue."
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