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News

Lifelock takes identity theft awareness campaign to the road.

LifeLock : 25 February, 2008  (Company News)
Roadshow on defeating identity theft to travel across America in campaign to raise awareness levels to the increasing risks of identity theft.
LifeLock is initiating the first ever "Strike Back - Defeat Identity Theft Now," a grass roots campaign to bring attention to the serious issues that affect consumers as a result of identity theft. The campaign tour will make stops in and around Miami including: the 30th Annual Everglades Bluegrass Festival (North Miami Beach), Bu's on the Beach (Hollywood), Office Depot Headquarters (Delray Beach) and Nova Southeastern University (Davie).

LifeLock will travel for two weeks and log 6,620 miles stopping in numerous markets along the East Coast. Along the campaign trail, LifeLock CEO Todd Davis, accompanied by identity theft prevention ambassadors and former victims, will host events and seminars to shed light on the growing crime of identity theft. Attendees will have the opportunity to sign a petition requesting Congress to enact more stringent laws to protect consumers from losses of data, problems of identity theft, and prosecute the perpetrators of the crime. Signatures will be delivered to congressional leaders in Washington, DC on Thursday, March 6.
"Identity theft is the fastest growing crime in the U.S. and it's crucial that it be taken seriously by both consumers and government alike. This campaign is LifeLock's way of getting the word out about this crime in order to make a difference," said LifeLock CEO Todd Davis.

This mobile tour will travel the Southeast making stops in Miami, Hollywood (FL), Delray Beach (FL), Orlando, The Villages (FL), Jacksonville, Tallahassee, Atlanta, Columbia (SC), Charlotte, Winston-Salem, Richmond, Annapolis and Washington DC. Tour stops will incorporate a wide variety of locations from college campuses, corporate headquarters and senior living facilities to festivals, financial institutions and elementary schools.

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