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News

KSW Microtec alliance targets EMEA smartcard market

KSW Microtec : 12 March, 2009  (Company News)
Manufacturer of RFID inlays and prelaminates joins up with ARE Con to develop sales and business development plan aimed at smart card market in EMEA
KSW Microtec and ARE Con have announced a sales and business development agreement that aims to expand sales activities for leading edge transponders, especially those targeting smart card manufacturers in the EMEA region. ARE CON is a consulting firm for smart card manufacturers and a distributor of premium semi-finished smart card products. The collaboration will focus on KSW Microtec's broad range of High Frequency (HF) and Ultra High Frequency (UHF) RFID inlays and prelaminates for contactless identification applications.

"We are proud to announce our partnership with such an experienced team as ARE Con," stated Thomas Hitzer, CEO of KSW Microtec. "The company's technical and business understanding of contactless smart card markets provides us a great opportunity to strengthen our presence throughout the whole region."

ARE Con represents companies such as PET foil manufacturers Agfa Materials, high security software developers for card applications Monet+ and AdvanIDe, one of the largest semiconductor distributors in the smart card market.

"Innovative products such as the ultra-thin prelaminate Thinlam for contactless ID card and government applications, the eGO dual frequency (HF/UHF) contactless transponder and the contactless payment sticker for mobile phones are an excellent addition to our high quality product portfolio. KSW Microtec¹s standing as a world leader in RFID technology and innovation offers us the ideal support for our specialized and technologically-oriented sales, guaranteeing a stalwart foundation for continued growth even during challenging times," said Bernhard Wernberger, Managing Director at ARE Con.

KSW in cooperation with ARE Con maintains close relationships with its customers in order to provide the highest quality RFID products that best suit the specific environments in which they are used.

To further expand the company's presence in the EMEA region, KSW Microtec has also appointed Birgit Kobbe-Gipper as EMEA Sales Manager. Amongst other responsibilities, she will operate as external EMEA sales force for RFID applications in the Asset Management, Access & Security, ePayment and eTicketing segments.

"Customer retention is not an empty phrase. In fact, it needs to be seriously implemented," comments Birgit Kobbe-Gipper. "I look forward to working closely with KSW¹s partners and customers on current and new RFID projects."
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