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News

Italian bank rolls out contactless payment cards

Gemalto : 22 January, 2010  (Application Story)
Setefi of Italy is using PayPass contactless cards from Gemalto for use by its banking customers, enabling faster simpler payments for small charge amounts
Italian bank rolls out contactless payment cards
Gemalto is providing Setefi (Intesa Sanpaolo) with its Optelio solution for the first large-scale rollout of EMV PayPass contactless payment cards in Italy. Intesa Sanpaolo is among the top banking groups in the Euro Zone and the leading bank in Italy, offering its services to more than 11 million customers. Gemalto supplied technical support during the launching phase and assisted the bank in upgrading its personalization infrastructure. The project, developed in collaboration with MasterCard, will be first deployed in the Milan area and Intesa Sanpaolo plans to extend it nationwide while upgrading the Point of Sale terminal base.


The new Gemalto technology provides Intesa Sanpaolo customers with a convenient and innovative means of payment, as they simply tap their card on a reader for purchases of up to 25 euros. Eleven brands of national or European relevance with a presence in Italy's major cities, spanning a wide range of outlets from fast food restaurants and supermarkets to sports and home improvement stores, will provide acceptance points. Hundreds of smaller merchants are also expected to join in the program as it unfolds.

Intesa Sanpaolo is the first Italian financial institution to rollout contactless payment cards in significant volumes, leading the way to the introduction of this new technology in the country. Bolstered by its references of more than 50 clients in over 25 countries, Gemalto once again demonstrates its ability to support financial institutions in deploying large-scale contactless payment programs in EMV markets.

"Gemalto's support and dedication to bringing our project to fruition was remarkable," commented Andrea Rossi, Cards Operations Manager at Setefi (Intesa Sanpaolo). "We had set challenging requirements for this product, such as a colored card body, as well as very tight deadlines all along the project. The Gemalto teams met all of them."

"Gemalto is proud to power Italy's first commercial rollout of contactless payment cards," added Philippe Cambriel, Executive Vice-President of Gemalto's Secure Transactions Business Unit. "Gemalto is fully committed to supporting Intesa Sanpaolo in their strategy to expand contactless payment nationwide."
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