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News

IP Video Surveillance an effective tool against retail theft

Ntl:Telewest Business : 11 January, 2010  (Technical Article)
ntl: Telewest Business is recommending the use of IP surveillance technology as a means of reducing the high levels of retail theft reported by the British Retail Consortium
Many retailers will be reassessing their surveillance strategies in light of the recent shoplifting figures released by the British Retail Consortium. They reveal that a shop theft occurred nearly once every minute in 2009 - landing businesses with a hefty £1.1bn bill.

Retailers considering how to tackle this issue in 2010 may want to consider how IPCCTV systems could help them address this increasingly expensive problem. Matt McCloskey, Senior Manager, Applications & Services of ntl:Telewest Business explains:

'IP CCTV brings surveillance into the digital age. Essentially it runs as an application across the converged, corporate network. By running IP CCTV over the existing network, organisations can essentially digitise it. This gives increased control of surveillance, makes maintenance much easier and reduces security costs. It is also incredibly easy to add and move cameras on an IP network, versus a traditional system, which further enhances security effectiveness.'

'IP CCTV technology opens surveillance to imaginative new applications. As images can now be viewed and stored digitally this has made it possible for software developers to create innovative ways of analysing and presenting data. With that in mind, IP CCTV will soon enable Automatic Face Recognition, making IP CCTV security systems proactive rather than simply reactive. Automatic Face Recognition can be used to flag known suspects to camera operators. So, for example, if a known shoplifter enters a supermarket, security staff will be alerted immediately. The application is reported to be ten times more effective than the average policeman on the street.'
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