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News

Instant issue cards for the finance industry

Datacard Group : 01 September, 2009  (New Product)
The FP65i and RP90i card printers are designed to provide the banking and retail industry with instant card issuing capability reducing existing delays
Datacard Group is pleased to enhance the industry's most comprehensive and advanced suite of card personalization products. The Datacard® FP65i and RP90i financial card printers are designed specifically to address the changing needs of the financial and retail instant issuance markets.

With the emerging trend towards issuing cards instantly, cardholders are looking for immediate access to highly personalized, ready-to-use cards, with minimal wait-time. As a result, card activation increases to 97% when issued instantly versus 60% of those issued centrally and sent through the mail, and activation rates remain, on average, 12% higher over time.

"Instant issuance provides an ideal and cost-effective way to expedite card usage and increase cardholder loyalty," stated Sebastien Tormos, director of financial marketing for Datacard Group. "It gives innovative banks and retailers the power to put cards directly in their customer's hands while reducing the risk of fraud."

The Datacard FP65i financial card printer is a cost-effective option giving financial and retail issuers the flexibility to custom print color backgrounds on blank card stock or to simply personalize a preprinted card. Its unique rear indent printing feature builds security into card programs by helping deter card counterfeiting.

The Datacard RP90i financial card printer features retransfer printing technology that delivers vibrant, over-the-edge full-color cards, enabling issuers to impress cardholders with unique card designs that they can use immediately. The RP90i card printer also offers security features designed for the financial market such as a dual control security enclosure that protects card stock, supplies and the card reject area.

"Datacard Group continues to build and strengthen its broad portfolio of card issuance solutions to meet issuers' ever-changing needs," said Connell Smith, vice president of hardware systems for Datacard Group. "The FP65i and RP90i printers provide solid options for those issuers implementing an instant issuance card program by strengthening security, impressing cardholders and providing instant purchasing power."
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