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News

Identity Theft Protection For Reader's Digest Customers

LifeLock : 22 July, 2010  (Application Story)
Subscribers of Readers Digest will receive discounted identity theft protection as LifeLock signs deal with the Reader's Digest Association
LifeLock has partnered with Reader's Digest Association (RDA) to offer their customers a way to help safeguard their personal information from savvy identity thieves. RDA is committed to the well-being and peace of mind of its customers, and now they can receive LifeLock identity theft protection membership at a discounted rate.

"Consumers searching for information that can better their lives look to publishers like Reader's Digest Association to provide just that," said Steve McGrady, Senior Vice President of Strategic Partnerships. "Consumers looking for a proactive solution for identity theft look to LifeLock. This alignment gives us the opportunity to educate more consumers about how they can better protect their personal information and help to avoid becoming the next victim."

RDA aims to educate, entertain and connect audiences around the world. With this partnership, LifeLock and RDA will work together to reach approximately one million RDA customers who will have the added benefit of receiving LifeLock service at a discounted rate.

Denise Richardson, consumer advocate, Certified Identity Theft Risk Management Specialist, and victim of identity theft, believes that the dangers of identity theft are increasing. 'We are seeing a much more tech savvy set of thieves,' Richardson says. 'Not only is our personal information required to be in more physical and electronic places, but the people who want to steal that information are finding new and harder-to-trace methods of acquiring it.' What consumers can do, she says, is try to stay ahead of the crooks. 'Information is our most powerful weapon in this fight. Learning how to better protect our personal data and always being aware of the possibility of a breach are good steps toward stopping identity theft from happening to you.'

LifeLock selects partners that will collaborate in educating their customers, members and employees on the crime of identity theft, while also offering them a unique service that helps proactively protect each individual from identity theft. LifeLock's reach extends across the country to membership organizations such as AAA clubs, nonprofit organizations such as the National Organization for Victim Assistance (NOVA), and even major retailers. This year, Norton from Symantec partnered with LifeLock to provide both on and offline protection to consumers.

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