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ID World 2008 review

ID World : 05 December, 2008  (Company News)
Automatic identification conference and exhibition draws key industry players from throughout the world
Now in its seventh year, the ID WORLD International Congress confirms again its unique position as the global summit on automatic identification. Enthusiastic feedback from ID WORLD 2008 participants highlights how this year¹s symposium has been rated the world's leading event in terms of quality of audience, quality of the contents and level of organization.

This year's ID WORLD Conference, held in Milan from November 18 to 20, was characterised by the outstanding calibre of both speakers and audience. 56 Presidents and CEOs took the stage at the event, presenting their vision and offering thought-leadership to the international ID community.

The pre-congress day on November 18 saw the outstanding success of the newly launched ID WORLD Investors Forum, an initiative for CEOs and investors only, running alongside the established Secure ID and Wireless ID conferences of the ID WORLD Academy and two round tables on hot vertical markets.

467 high-calibre conference attendees participated in ID WORLD, which featured, in all, fourteen conferences. The heart of the event, represented by the plenary sessions in "The Future of Identification" on November 19, was opened by the traditional panel of four chief executives of the ID Revolution community acting as advocates of the individual technologies.

This year's panelists Dr William Colleran (Impinj), Scott Moody (AuthenTec), Philippe Geyres, (Oberthur Technologies) and Roberto Tunioli (Datalogic) asserted that the adoption of automatic identification applications will experience an acceleration, driving the most attractive projects both in the area of global security and tracking. The thesis of the
year, "ID Revolution = Towards Self-Service & Ubiquitous Intelligence", was then discussed by Richard Bravman (Chairman, President, CEO Intelleflex), Tom Grant (Chairman & CEO ThingMagic), Anant Agrawal (President & CEO Verayo) and Norbert Dawalibi (President & CEO Sirit) in the plenary session chaired by Tom Miller (former CEO Intermec and Partner The Sage Group).

Beyond the Forums on Asset Tracking, Border Control and Transportation Security, new conferences were launched on the topics of Critical Infrastructure Management and Livestock Identification. The round tables on Ticketing and Privacy were among the most successful moments of interaction.

145 speakers actively contributed to this year's ID WORLD conference, including government representatives from the EU Commission, USA, Canada, Germany, Belgium, Italy, United Arab Emirates, Australia Ukraine, Pakistan and Bangladesh, key players from leading logistics companies and many more internationally renowned experts of the automatic ID industry.

"It's wonderful to see that even after doubling in size in 2007, we were able to consolidate our numbers this year while increasing the quality of the participants and of the contents," comments Sophie de la Giroday, President of Wise Media. "The ID Revolution is big and ID WORLD is now a large event, much larger than what we initially thought of creating. However it still has the same warmth, engagement and attention to detail that tend to be found only at smaller events, such as our vertical forums organised throughout the year. We will work to ensure that future ID WORLD events continue to retain this community spirit."

The ID WORLD International Congress hosted this year the second edition of QUID, a separate initiative dedicated to the Italian market. With an agenda of dedicated conferences (on the topics of Point of Sale, Mobility & Transportation, and Payment Systems), it boosted its attendance this year to 188 delegates (+46% with respect to 2007).

After filling the doubled floor space in 2007, ID WORLD confirmed its size this year with 104 exhibitors dedicated to automatic identification. ID WORLD is one of the few global events where visitors can find the full range of advanced automatic ID technologies, including RFID, biometrics, smart cards and AIDC data capture, under one roof. With 2,347 individual visitors, the two-day ID WORLD 2008 Exhibition proved to be an ideal meeting place for vendors looking to establish high level business contacts and end users and system integrators looking for the right auto ID technologies and applications.

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