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News

Highest Business Internet Traffic and Usage Eclipsed by Social Networking

Network Box : 16 April, 2010  (Technical Article)
Facebook and YouTube top the ranking of most visited and most bandwidth consumers for business internet traffic according to analysis performed by Network Box
More business internet traffic goes to Facebook than to any other internet site, according to analysis by managed security company, Network Box. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 shows that 6.8 per cent of all business internet traffic goes to Facebook - an increase of one per cent since the last quarter of 2009.

The analysis also shows that more business bandwidth (as opposed to 'hits') is taken up with YouTube videos than anything else: 10 per cent of all corporate bandwidth is taken up watching YouTube videos, an increase of two per cent since the last quarter of 2009.

This analysis comes shortly after the company researched 250 IT managers about their biggest security concerns over the coming year (research was conducted in April 2010). The top answer was 'employees using applications on social networks' while at work, with 43 per cent of respondents saying this is a major concern. In a separate question, 36 per cent of respondents are concerned about malware passed via networks such as LinkedIn or Twitter, and employees trusting (and clicking on) links sent by contacts within their networks (more details of this survey on Network Box's website).

The top five websites visited by businesses in Q1 2010 were:

1. Facebook - 6.8 per cent of all traffic
2. Google - 3.4 per cent of all traffic
3. Yimg (Yahoo!'s image server) - 2.8 per cent of all traffic
4. Yahoo! - 2.4 per cent of all traffic
5. Doubleclick - 1.7 per cent of all traffic

The top five bandwidth busting websites are:

1. YouTube - 10 per cent of all bandwidth used
2. Facebook - 4.5 per cent of all bandwidth used
3. Windows Update - 3.3 per cent of all bandwidth used
4. Yimg (Yahoo!'s image server) - 2.7 per cent of all bandwidth used
5. Google - 2.5 per cent of all bandwidth used

Simon Heron, internet security analyst for Network Box, says: "The figures show that IT managers are right to be concerned about the amount of social network use at work. There are two real concerns here: firstly that employees will be downloading applications from social networks and putting security at risk; and secondly the amount of corporate bandwidth that appears to be being used for non-corporate activity."
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