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HASP migration team to support software publishers

Aladdin Knowledge Systems : 03 September, 2008  (Company News)
Migration without downtime is the aim of the support team created at Aladdin to support software publishers while they change from existing systems to HASP SRM technology
Aladdin Knowledge Systems has announced the formation of a HASP SRM Migration Support Team that will support software publishers who are converting to Aladdin's market-leading HASP SRM software DRM solution. The formation of the new Migration Support Team follows more than five years of escalating numbers of publishers switching to Aladdin HASP SRM technology.

Recipient of the prestigious 2008 SIIA CODiE Award, 2008 SoftwareCEO Innovation Award and the 2007 Frost & Sullivan Global Product Innovation Award, Aladdin HASP SRM continues to see steady customer growth worldwide from software publishers migrating away from other less comprehensive solutions. The Migration Support Team was designed to provide software publishers and their end-user customers with "no downtime" migration guidance and a seamless technology conversion.

In addition to the service offered by the HASP SRM Migration Support Team, Aladdin can enhance the migration experience with on-site visits to research, plan and design the customer workflow and business processes, further assisting software publishers in the implementation of protection and integration to backend systems.

"Aladdin HASP SRM's ongoing growth and continued market leadership comes from its ability to transform software DRM from an inhibitor to an enabler," said Mukul Krishna, global director of Frost & Sullivan's Digital Media Practice. "HASP SRM enjoys a competitive advantage through innovation excellence that offers new levels of flexibility for software publishers that uniquely supports each phase of the software lifecycle - resulting in ever-growing numbers of customers switching to Aladdin HASP SRM."

In customer polls, Aladdin HASP SRM customers continue to note the following:.

* Customers switch to Aladdin HASP due to its market leadership as well as strong software anti-piracy protection, reliability, IP protection and flexible licensing.

* Outgrowing existing licensing systems, software publishers need to turn to solutions that offer broad product lifecycle support.

* Many customers leave competitors without backward compatibility - a standard feature with all Aladdin HASP solutions that maintains publishers investments for years.

* Both large and small organizations highly value Aladdin HASP's role-based and task-driven tools that facilitate the DRM lifecycle.

* Aladdin HASP SRM stands out as an innovation leader by remaining the only software DRM solution offering both hardware- and software-based tools for software protection and licensing using one standard licensing terminology.

* Aladdin's customized attention to each customer remains highly valued, providing assistance with integration and tools that allow their customer support teams to quickly identify and address license and compliance issues.

"Recognizing competitive conversions have been a key driver of Aladdin HASP SRM's growth, we are pleased to introduce the HASP SRM Migration Support Team to offer software publishers the most customized, customer-centric experience available in the market today," said Laila Arad-Allan, vice president for Software DRM at Aladdin Knowledge Systems. "By offering the highest level of customer service possible, the new team will provide software publishers with assistance aimed at streamlining their migration while also gaining any necessary tools to address individual needs."
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