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News

Gatwick demonstration shows biometric applications for customer service

Human Recognition Systems : 11 March, 2013  (Application Story)
A demonstration undertaken by Human Recognition Systems has shown how biometrics and identity management can be used to improve customer service by individually tailoring each person's journey through an airport
Gatwick demonstration shows biometric applications for customer service

Human Recognition Systems (HRS) has confirmed the successful trial demonstration of an innovative, forward thinking passenger journey experience to Gatwick Airport.

The concept behind the trial simulation was to illustrate the ‘art of the possible’ in terms of enhancing and quite importantly personalising each passenger’s journey through the airport.   In order to showcase this vision HRS used the very latest in leading edge technology to provide a pioneering insight into how the airports of tomorrow could really tailor their end-to-end passenger service offering.

The demonstration which took place at Gatwick Airport was created through the development of a Gatwick Airport mobile app.  The mobile device app in turn acted as the passenger’s constant source of information and guide through the airport.

The unique passenger tailored experience began once biometrically identified at the car park barrier and automatically notified of relevant journey details via the mobile application.  This process of feeding the passenger personalised information, ranging from the correct check in desk to custom generated and customer specific retail offers, continued once within the proximity of selected airport waypoints.

Leading the way in airport innovation, HRS demonstrated how identity management can be taken to the next level to deliver an improved, hassle free passenger experience and an increase in non-aeronautical revenue.

On the successful trial demonstration Human Recognition Systems Aviation Business Unit Manager, Jim Slevin said “HRS is proud to be partner of choice for identity management at Gatwick Airport.  This was an exciting opportunity to demonstrate an attainable tailored passenger experience and was a pleasure for all involved. “

This innovative trial compliments the current suite of HRS biometric solutions that currently supports airports across the UK to achieve their security, operational and improved passenger satisfaction requirements.

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