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Fraud Prevention Expansion Into Japanese Market

Iovation : 30 November, 2010  (Company News)
Iovation has joined up with Innovation Japan to extend the company's suite of anti-fraud services into the Japanese region
iovation, the Device Reputation Authority protecting online businesses from fraud and abuse, has announced a partnership with Tokyo-based Info Innovation Japan. The partnership allows Info Innovation Japan to extend iovation's suite of anti-fraud services to Japan's leading online brands.

Due to high demand and the enormous potential of the Japanese market, Info Innovation Japan will be representing iovation to online communities, retailers, online gaming, financial services and payment service providers. iovation is the largest and most trusted device reputation network in the world, having processed over 4 billion device reputation checks on more than 450 million unique devices (including computers, tablets and mobile phones) from all geographies.

Today, iovation stops 100,000 online fraudulent activities every 24 hours. 'We are very pleased to have Info Innovation Japan exclusively represent iovation's anti-fraud services in Japan,' says iovation Vice President of Corporate Development, Jon Karl. 'This a truly impressive organization that understands our unique value in the web fraud detection market and will provide businesses in Japan with the one-on-one professional service that our customers have come to expect around the world.'

ReputationManager 360, iovation's comprehensive risk mitigation service, protects online businesses by identifying unique devices and assesses transaction risk through its industry-leading combination of shared device reputation and real-time risk evaluation. Risk assessments are performed in real-time without collecting personally identifiable information (PII). 'iovation has been performing reputation checks on devices and groups of devices originating from Japan for over six years. A large majority of traffic is coming from online communities such as social networks and dating sites, followed by online gaming and financial services,' says Yasuhiro Miyake, CEO of Info Innovation Japan.

'Today iovation has protected tens of millions of transactions originating from Japan. We are very pleased to expand iovation's presence in Japan, offering their world-class online fraud protection services to online businesses.'

With iovation fraud protection, online businesses can make use of the reputation of devices inside and outside of their network. ReputationManager 360 allows them to:

* Know when a device or group of devices on their website previously defrauded or caused other problems for another business, even when all other fraud checks returned no risk
* Expose relationships between accounts and transactions that are otherwise being hidden
* Combat both financial fraud and abuse-related incidents such as chat abuse, spam, promotion abuse, policy violations, profile misrepresentation, code hacking and phishing attempts
* Know when new devices are high risk based on device characteristics and suspicious behaviour

Based on highly customizable business rules, iovation's customers are able to automatically Accept, Deny or Review any transaction at any integration point - including (but not limited to) account creation, login, account change, deposit or withdrawal and checkout. As a result, businesses can more quickly process legitimate orders and minimize fraud without negatively impacting the end user experience.
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