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News

Film labelling helps track pirates.

Schreiner Group : 07 May, 2007  (New Product)
Secret labelling system for films enables tracking of film piracy and allows copies to be traced back to their origins.
From 007 to the Lord of the Rings: Blockbuster movies are equally popular with audiences and product pirates. In cinemas around the globe, pirate copies are being produced for illegal viewing. The movie industry suffers massive losses in revenues as a result of such illegal practices, which, in the end, are paid for by honest viewers.

Movie piracy can only be stopped if the pirates can be tracked down. In the past, though, the mere discovery of illegal prints and their removal from circulation did not allow such copies to be traced to their place of origin, and the pirates were usually not held accountable for their actions. But now, in close teamwork with ProSecure, Schreiner Group's specialist for security solutions, Schreiner LogiData has put a stop to these practices by developing a highly transparent MovieSafety-Label. The new security label has successfully passed its "acid test" and is already being used by several film distributors. The label is applied at a random location on the reel and bears a secret code that invisibly appears within the picture. Outsiders practically have no chance to find the label. Only the film distributor knows the secret protection code and its location on the reel. The distributor documents every leasing transaction and assigns an individual code number to it. Whenever a pirate print of a motion picture that has been protected this way appears, the distributor can immediately tell when and by whom it was ordered. The first movies have already been successfully equipped with the label.
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