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News

FAST calls on entertainment industry to adapt to the new world

The Federation Against Software Theft : 12 February, 2009  (Technical Article)
Licensing, pay per view and software distribution methods suggested as alternative approach for entertainment industry to adopt in effort to reduce piracy as an alternative to broadband tax which punishes the many for the crimes of the few
FAST IiS (The Federation Against Software Theft and Investors in Software) has questioned the entertainment sector, asking, 'why look for protected status when you should be adapting to the changing world?'

Chief Executive, John Lovelock said, "Over the past decade the software industry has evolved to become more user focused and ever more adaptable to changing market conditions. The right to use software, that is to say licensing, has evolved from 'single instance', 'per user' and 'site' licences to encompass Application Service Provision, Software-as-a-Service, Pay-As-You-Go and so on."

"The point is that the entertainment sector appear to have lobbied the Government to consider establishing a 'pirates tax' on all of us as well as yet another quango to oversee it, meaning more cost, and more hassle

"I think it's time that these industries came up to speed in the modern market and changed their business models to encourage their customers to use the internet for their purchasing."

Copyright law exists to give rights holders the chance to monetise their ingenuity, and covers all forms of content and expression including, business software, music, films to computer games. FAST IiS is urging the Government to commit itself to 'joined-up' government and consider all forms of digital content when investigating changing the law and legal approach to digital content theft.

FAST IiS contend that the Government's interim 'Digital Britain' report investigating the state of the digital economy has failed to approach the issue of intellectual property rights in a coherent way; and until the government works with all the digital content providers representative bodies any attempts to legislate in favour of any one particular sector is not only unfair but also seriously misguided.

Lovelock explained, "All digital content is equal before the law and so too should be all digital industries. A piecemeal approach will confuse digital consumers, both the public and businesses, will muddy the legal framework and will therefore ultimately impede Britain's success in the new digital economy of the twenty-first century. The UK is no longer a manufacturing economy, it's a creative and services economy. Intellectual property contributes $53 billion to the economy. Eight per cent of our gross domestic product is down to IP, and two million people are employed in our creative industries.

"Put bluntly we all need this sector to be working effectively and fairly. Favouritism is not going to help ailing business methods, and making all consumers face a 'broadband tax' to cover the few that steal content smacks of cynical revenue protection," Lovelock concluded.
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