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News

Fake goods prevention the responsibility of manufacturers

TSSI Systems : 13 February, 2009  (Technical Article)
TSSI Systems advises manufacturers to take a more active role in the prevention of fake products being sold to consumers through counterfeit protection measures
Brand protection and document security specialist, TSSI, has called for manufacturers to follow the example of GHD, the hair straightener manufacturer, and proactively educate consumers on how to recognise their counterfeit goods. GHD has recently taken measures to educate its customers on how to identify if its products being sold are genuine or counterfeit, following a seizure of fake GHD straighteners across the UK.

"The current downturn in the economy will no doubt lead to a surge in the sale of counterfeit goods, and some consumers are none the wiser when it comes to knowing if they are buying genuine or fake products. Counterfeit goods, can cause serious damage or injury as well as loss of revenue. It is therefore up to manufacturers to proactively educate retailers, enforcement officers and consumers in how to identify if a product is a genuine item or fake," said Stewart Hefferman, COO, TSSI Systems.

"Most original goods will have a hologram fixed onto the outside of the packaging.. Fraudsters are becoming increasingly sophisticated and are beginning to use counterfeit holograms on the packaging of their counterfeit items too. Brand owners can learn lessons from the luxury goods industry, which often use secure machine-readable holograms that cannot be replicated by fraudsters. Goods can be verified as genuine or fake with a quick swipe of an authentication reader, which provides a simple yes/no authentication."

"GHD is already using machine-readable holograms to identify genuine products from fakes and has taken it one step further by demonstrating the security features to customers via its website."

"In today's trying economic times manufacturers cannot afford to lose out to fraudsters. It is perhaps time for the Trading Standards to consider standardising the use of machine-readable holograms on consumer goods to help stamp counterfeits and further loss of revenue."
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