The fourth quarter is a critical sales period for online retailers. According to predictions by digital marketing intelligence firm comScore, consumers will spend more than US$2 billion on online purchases on Black Friday and Cyber Monday this year. E-Commerce businesses have the potential to make 25 percent to 40 percent of their annual sales and profits during the holiday sales season.
Unfortunately, DDoS attacks against e-Commerce sites typically increase during the holiday sales season. Data compiled by the Prolexic Security Engineering & Response Team (PLXsert) and released exclusively in the new white paper, shows that between Q4 2009 and Q4 2010 there was an 8 percent increase in the total number of DDoS attacks against Prolexic’s global client base of e-Commerce companies. Between Q4 2010 and Q4 2011, the total number of attacks increased significantly, rising 153 percent.
Prolexic’s white paper examines how an extended outage from a DDoS attack can not only lead to greater financial losses, but also adversely affect the reputation of an online business, its customer relationships and even its search engine rankings. The paper also recommends best practices that support fast, controlled DDoS mitigation to minimize the impact of attacks.
“Prolexic advises all businesses that depend on online sales for revenues in Q4 to hope for the best, but prepare for the worst,” said Stuart Scholly, president of Prolexic. “This paper can help businesses be proactive and adopt strategies that minimize financial loss in the event a DDoS attack strikes this holiday season.”
In addition, Prolexic recently released the Prolexic DDoS downtime cost calculator, an online tool for gauging the cost and risk of a DDoS attack in a custom report. The Prolexic calculator also provides best practice tips and DDoS protection advice. E-Retailers and other e-Commerce businesses can use the report to evaluate the effectiveness of their DDoS protection strategies and take proactive steps if necessary. The Prolexic calculator is available for use at no charge.