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News

Ex-Google specialist joins Steganos marketing team

Steganos : 18 September, 2008  (Company News)
On line sales and marketing to be the focus of new executive to join Steganos from Google
Steganos has announced the appointment of a new online marketing and a sales executive, both with extensive experience in the consumer software market.

Saskia Blume joins the Steganos team from Google Ireland where she was an account manager for strategic planning and implementation of online advertising campaigns. At Steganos she will spearhead activities to roll out the company's new online strategy, in line with the company's strategy to broaden its communication with consumers across Europe and America. Tactics include new banner advertising campaigns, search engine marketing, e-mail marketing and advertising, and a new affiliate marketing programme. Saskia will report to Steganos Marketing Director, Katja Pryss.

Holger Nauman joins as Steganos' indirect sales manager and will further strengthen the sales team by adding his knowledge of the consumer software industry. Holger brings over four years experience in managing sales teams in the telecommunications and software sector. His role at Steganos will include leading and expanding the reseller and partner programme and being the day-to-day point of contact for resellers.

Saskia Blume said, 'Steganos has such a broad range of software, from encryption products such as Steganos Privacy Suite to its anonymisation service, Steganos Internet Anonymous VPN. Each of the company's products are designed to protect consumers' data, privacy and identity. There is so much opportunity as the potential audience for such sought-after products is so huge. It's great opportunity as online marketing gets to communicate directly with customers - and where they are at risk - on the internet."

Holger Nauman said, "I was drawn to Steganos's strong reputation within the software industry and its breadth of privacy and security products. I see direct and consistent communication with Steganos partners and resellers as a valuable instrument to continue momentum and drive expansion. I welcome this opportunity and look forward to joining the Steganos sales team."

Michael Marzy, Managing Director of Steganos, who is responsible for the appointments as part of the company's expansion strategy said, "As we implement our strategy to communicate to a broader range of consumers and explain how our products protect individuals and their vital data, I know that Saskia's and Holger's ideas and experience will play a key role. The internet wields immense influence over consumers and as a company we need to be at that interface, showing the strength and relevance of our products, and helping consumers buy solutions online and through our resellers. These appointments will be a key element to help drive our new sales strategy and enable our business to continue to grow globally."
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