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Embedded video analytics for retail surveillance technology

ObjectVideo : 24 April, 2008  (Application Story)
Retail In-Store Video Analytics from DIGIOP now provides greater analytics to its retail customers by embedding ObjectVideo OnBoard
DIGIOP Technologies and ObjectVideo have entered into an OEM partnership agreement. As an OEM partner, DIGIOP has embedded the ObjectVideo capabilities of analytics software within its Superior Management of Analytics and Risk through Technology (S.M.A.R.T.) platform for the retail industry.

Using best-in-class providers such as ObjectVideo, Dell, Intel and Microsoft, the DIGIOP S.M.A.R.T. Retail platform turns surveillance information into accessible intelligence and significant action. S.M.A.R.T. Retail allows the retailer to maximize the ROI on surveillance technology investments by offering:.

* Industry leading enterprise-wide surveillance capabilities.
* A powerful intelligent retail data mining engine that is used to extract relevant video, audio, and POS data for loss prevention, marketing studies and training.
* Highly reliable people counting capabilities that can be used to count store traffic in real time, calculate conversion rates, track and calculate the effectiveness of product displays and provide digital signage effectiveness.
* Monitor authorized door access and detect potentially suspicious events.
* Monitor in-store customer migration patterns and checkout queues to optimise staffing, merchandising and inventory control and operations.

DIGIOP S.M.A.R.T. Retail is an end-to-end solution that addresses a retailer's greatest pain points: securing the store and providing a safer environment for customers and employees, reducing risk of fraudulent claims, reducing shrink with video integrated loss prevention, and giving operations and marketing real-time customer intelligence. It is an in-store virtual manager. Never before has such a powerful suite of solutions been packaged together in such an easy to use, cost effective capability, all backed by a 3-year next business day onsite warranty supported by Dell.

"ObjectVideo is the leader in Video Analytics and it makes sense that our best-of-breed bundling of capabilities includes ObjectVideo OnBoard to create the next step in in-store physical analytics. We look forward to changing the rules of performance for the global retail industry with our new S.M.A.R.T. Retail platform designed by DIGIOP, built by DELL and inspired by ObjectVideo," said Mark Rome, Chief Executive Officer for DIGIOP.

The DIGIOP S.M.A.R.T. Retail platform mainstreams powerful retail intelligence, allowing large and small retailers alike to drive profits, improve operations and enhance the customer experience.

DIGIOP's S.M.A.R.T. Retail solution brings the dream of the "store of tomorrow" to the retailer today. Similarly to how on-line storefront analytics help drive better website layout, functionality, and relevancy to a site's visitors, S.M.A.R.T. Retail uncovers in-store physical analytics that can be instrumental in enhancing customer experience and conversion rates.

"ObjectVideo�s advanced analytic software enables DIGIOP to further transcend traditional capabilities for security and surveillance to superior business intelligence through analytics and intelligent video," said Brian Eckert, vice president of sales and marketing for ObjectVideo. "We are excited to partner with DIGIOP to provide a solution engineered for the retail market that is so responsive to all segments of the industry."
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