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News

Driver monitoring to improve safety for Israeli teenagers

Greenroad Technologies : 06 October, 2008  (Application Story)
Young drivers in Israel to gain assistance in road safety improvement through use of GreenRoad Technologies in-car driver monitoring
GreenRoad Technologies has announced that Or Yarok, Israel's largest road safety organisation, is making GreenRoad's Safety Center available to 5000 families with teen drivers. This follows Or Yarok's two-year study of 400 drivers' use of Safety Center to determine its long-term impact on safety.

By analysing each young driver's performance and continuously providing them with real-time coaching, GreenRoad Safety Center improves driver safety. Driver safety levels are displayed using a colour classification system: green indicates safe driving, amber needs attention and red is high risk. Feedback is available for both teens and their parents in real-time in their vehicle, and later via SMS, summary emails, and Safety Center's password-protected website.

Or Yarok's objective is to meet every teenage driver and their parent face-to-face to discuss the risks of teenage driving. Over the last few years, Or Yarok's safety advisors have met with 130,000 teenage drivers in their homes.

For this new initiative, Or Yarok is now targeting 5,000 families with teenage drivers to install Safety Center in their cars. It is reaching potential program participants through radio advertising as well as through the 200 personal meetings it holds with families face-to-face each day.

GreenRoad will work with Or Yarok and families to help and support each driver and maximise the safety of each project participant. Improving drivers will receive encouragement and support from Or Yarok.

Yemima Arviv, mother of a teenage driver in the pilot program, commented, "We installed Safety Center, which we call the "green box", so we can check and improve our son's driving skills. Using the green box we have understood his weaknesses as a driver and provided him with feedback - and indeed his driving safety has improved. GreenRoad's green box has not only influenced our son but all of us as a family. We feel safer and more aware of our own driving habits and all drive in a much more relaxed and safe manner."

Dr Tsippy Lotan, Or Yarok's Chief Scientist comments: "We have achieved some truly remarkable results with GreenRoad. Our research focused on teenage drivers' high crash rates. We know when the high-risk period is - at the end of the accompanied driving period when drivers start going alone. From our studies we know that during the accompanied driving phase their driving is green, once they start driving solo there is an abrupt change to yellow or red. Once the system is turned on, and the family knows how to work with the information and is active in the project, we have seen teenage drivers who have shifted immediately back to green driving."

"We have been working closely with Or Yarok for the last three years testing various safety solutions with teenage drivers and their parents. Israeli teenage drivers are heavily involved in car crashes just like in other countries in the world," said Hod Fleishman Green Road's Founder and SVP of Business Development. "Or Yarok is a world leader in teen road safety, dedicated to promoting safety and saving young people's lives. Together we plan to reach every teenage driver in Israel. Our target is to drastically reduce the number of teenage crashes; we have shown we can do so by working closely with parents and teenagers. Now we can make a bigger change on a much larger scale."
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