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Distributed Retailer Consolidates Online Payment Processing

SecureTrading : 14 February, 2011  (Application Story)
SecureTrading is providing Cash Generator with online payment processing management across its range of outlets
Cash Generator, a buy, sell and loan discount retailer, is reaping rewards following the decision to bring its online payment processing under one roof and increase the selling power of franchisees. This follows the implementation of Payment Pages, a payment processing solution from SecureTrading.

Dan McGrath, Financial Controller, Cash Generator said, “When we took the decision to launch our new website we wanted to give our franchise network the ability to sell their products over the internet to customers. This has a key role to play in the future growth of our business. In 2011 internet sales will account for more than 20 per cent of our total turnover, while our site sees around 6,000 daily visitors and the average order value for each customer is around £75.”

The retailer’s implementation process was seamless due to SecureTrading smoothly integrating with the Microsoft Commerce Trading platform, the bespoke EPOS solution and merchant accounts across the franchise network.

McGrath added, “This was a complex shift for the business due to the complex retail model. However, it was ably assisted by the chosen supporting technology and the team who worked on the project.”

This payment model will help the company as it looks to open 50 new stores in 2011, while it also plans to introduce PayPal as a payment option.

Tim Allitt, Head of Sales & Marketing, SecureTrading, said, “We’re delighted to have been able to support Cash Generator as they look to enhance the power of the franchise owners within the business. Businesses that operate within this model can compete with far larger organisations with the adoption of the Xpay model, allowing businesses to integrate a payment solution into back-office or legacy systems.  We look forward to supporting the company as it continues to grow and develop further in the future. ”
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