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Digital Media Protection Demonstrations At Digital Hollywood
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Arxan Technologies
: 04 May, 2010 (New Product) |
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Show to feature product range from Arxan for the protection of digital media applications through Digital Rights Management or DRM |
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Arxan Technologies will demonstrate its suite of products designed to protect digital media applications from hackers to maintain the integrity of the underlying content and the digital rights management (DRM) robustness rules.
Whether it is movies, music, games or television shows, consumers today demand entertainment and information anytime, anywhere, which means increasingly innovative and diverse distribution channels, such as smartphones, IPTV, and other ways to deliver in today's three-screen world. These "Hollywood 2.0" models, however, face growing challenges in protecting digital assets against hackers who would subvert studios' business models and intellectual property (IP).
Arxan's application hardening and key protection solutions protect against tampering and reverse-engineering of code and IP in a durable and proven manner which does not impact source code, application functioning or the development process. The company's technology supports DRM standards and robustness rules for content protection, and safeguards revenue channels from piracy and unauthorized access across desktop, server and embedded applications, including those designed for mobile devices such as the Android and iPhone. Arxan customers span the digital media ecosystem, from leading game developers to digital media application providers.
Recently, Arxan joined the Marlin Partner Program, a market development and promotion program within Marlin, a leading, open DRM standards body. The company also recently announced that Widevine, a provider of digital entertainment solutions, selected Arxan's application hardening technology to protect its DRM platform.
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