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News

Device Reputation Management To be Part Of GB Group Fraud Management

Iovation : 22 July, 2010  (Application Story)
UK Based business management company takes ReputationManager 360 from iovation to assist in identity verification and fraud management
iovation has announced an exclusive strategic alliance with GB Group (GB).

GB has chosen to collaborate with iovation and make use of its device reputation technology and extensive database of device intelligence. iovation ReputationManager 360 will be available as part of GB's global leading identity verification, compliance and fraud reduction solutions, powered by its award-winning ID3 technology, allowing GB's customers to identify devices associated with known fraud, suspicious behaviour, or characteristics correlated to high risk.

iovation will play a key role in GB's Fraud Management Solutions, its latest innovation, which is designed to harness the power of shared information across organizations. It provides the ability to check a customer's application details, physical location and device identity across various sources. Customer details can then be cross referenced against centrally managed data sources containing evidence of previously suspicious fraudulent activity registered by other contributing members to each scheme.

"In order to grasp a complete picture of identity on the internet, you need device identification. Not only does iovation provide the most established technology to do that, they also invented the ability to share device reputations across industries, and that makes iovation a perfect fit for the direction we're going," said Russell Persand-Carter, product innovations manager for GB.

GB's assertion that collaboration between businesses promotes increased revenues and reduced fraud rates is a belief long held and promoted at iovation, and makes the alliance especially significant. "We believe that real-time data sharing on a large scale is critically important in winning the battle against online fraudsters," commented Jon Karl, VP of Corporate Development at iovation, "This has been the secret to iovation's unmatched effectiveness in thwarting abusive devices, and the combination with GB's premier identity verification services results in an exceptionally powerful solution."

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