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News

Daydream releases report on digital asset management

Daydream : 10 July, 2008  (Technical Article)
Digital asset management report aimed at Marketing Managers attempting to use technology to prevent brand erosion
Digital asset management specialists, Daydream have released their latest in a series of reports aimed at marketing, brand and IT professionals involved in digital asset management projects. The first report, titled "Corporate Media Libraries For Marketing Managers" offers practical advice for marketing departments planning to use a digital asset management system to streamline their marketing production. The report demonstrates the most important features of any successful marketing DAM system and reveals how digital asset management technologies can be used to consolidate brands and prevent their erosion.

The second report, titled "Enterprise Digital Asset Management: A Guide For IT Professionals" provides IT managers with detailed information on typical considerations in DAMS implementation projects, including: insourcing vs outsourcing - the risks and benefits, vendor selection, infrastructure and hosting requirements, security and systems integration.

These reports and other marketing technology whitepapers can be downloaded from Daydream's website.

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