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News

Counterfeit goods seizure demonstrates anti-counterfeiting effectiveness.

IDGlobal : 19 December, 2007  (New Product)
IDGlobal marking technology recognised for effectiveness after Canadian haul of fake brand products.
Following on the heels of the largest counterfeiting bust in Canadian history, IDGlobal's Nano-Molecular Marking technology was lauded as being "one of the hottest technologies" in anti-counterfeiting.

On December 1, 2007, police executed criminal code search warrants and seized counterfeit goods including footwear, purses, wallets, clothing, jewelry, sunglasses and luggage. Eight people in the Toronto area face thirty-six charges in an estimated $10 million counterfeit goods investigation in what is considered one of the biggest busts of its kind in North America. What is significant about this case, however, is that instead of going after storefronts, this counterfeiting operation targeted suppliers.

"We found thousands of unassembled Nike and Puma boxes," commented Lorne Lipkus, founding partner of Kestenberg Siegal Lipkus LLP. "They then had cases of stickers or labels that go on the front of the box. There are fakes that look so authentic that it's difficult to tell them apart from the real thing. In some cases even the brand owners have a hard time telling them apart. In order to protect their brand, more companies are spending money on brand protection technology, which goes into, on or around an authentic product to assist in authenticating it. This could include chemical ink, holograms, 3D bar codes or micro-thread with writing on it (which you'd need a magnifying glass to see)."

"One of the hottest technologies right now is synthetic DNA, developed by a company called IDGLOBAL in Kelowna, BC. I have several clients now using that product," says Lipkus. "It's covert. People can't copy it — you know 100 per cent whether it's your product or not."

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