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News

Consumers look at reputation when choosing an IT security supplier

SafeNet : 28 July, 2009  (Technical Article)
A recent survey has indicated that as many as 92 percent of respondents in the UK valued reputation as an important consideration in choosing an IT security supplier
Nearly a third of UK consumers say a company's reputation for good security is vital when they decide to make a purchase - and a further 60 per cent say that security is an important concern. That's according to new research from SafeNet UK, a global leader in information security.

In addition, nearly half (47.7 per cent) of UK consumers would be put off doing business with a company that had suffered a major security scare. 43 per cent said a scare would make them more thorough in checking how the company would protect their data, and less than one in ten (9.2 per cent) said it wasn't important or would not put them off becoming a customer.

SafeNet's study also found that a company's reputation for good security is almost as important as its reputation for good service and quality - and more important than its reputation for good value and ongoing support.

"Organisations must not underestimate the importance of good security on their reputation with customers," said Chris Holland, global vice president for software rights management at SafeNet. "It is clearly absolutely vital that companies do their utmost to keep customer information safe, and that people know about it. They will walk away from a deal rather than compromise the security of their personal data."

47.7 per cent of respondents said that they frequently check how their details will be protected before making a purchase, and a further third (33.8 per cent) said that they check how a company will protect their data when it involves giving their bank account details.
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