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News

Consumer protection against Identity Theft expanded

LifeLock : 11 January, 2010  (New Product)
Lifelock has extended the range of options it offers to consumers looking for a means of protecting themselves against Identity Theft
Consumers looking for a comprehensive solution to help protect their personal information need not look any further than LifeLock, as the expert in identity theft protection has expanded the variety of service offerings available. Focused on innovation and amplified consumer protection, LifeLock has recently deployed the LifeLock Command Center protection suite, providing members with a behind-the-scenes look into how consumers' personally identifiable information is reported and used. In addition, LifeLock now offers LifeLock members Computrace LoJack for Laptops - Premium edition service from Absolute Software.


"Today we are able to offer our members the strongest layer of proactive identity theft protection available by continuing to expand our range of protection," said Todd Davis, LifeLock CEO. "Our pioneering LifeLock Command Center services allow us to use advanced technology to alert our members of a potential misuse of their personal information in a broader scope than ever before, while the LoJack for Laptops service will help safeguard our members from fraud and identity theft in the event their computer is stolen. Both of these services will redefine how identity theft protection is viewed, and we owe that to our loyal LifeLock members who have helped us to shape an industry."

For an additional monthly fee, LifeLock members can receive the LifeLock Command Center service. LifeLock services help protect members from misuse or inaccurate representation of consumers' personally identifiable information across various databases and files. LifeLock Command Center includes the basic LifeLock services with the added benefits of the LifeLock Identity SDS (Search, Detect, Secure) system and LifeLock Personal Breach Protection service. LifeLock Identity SDS helps to alert members to potential identity threats quickly by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for personal identifying information. LifeLock Personal Breach Protection actively monitors peer-to-peer file sharing networks for potential breaches of personal identifying information.

In an effort to help consumers take aim at laptop theft and the misuse of personal information, which can lead to identity theft and fraud, LifeLock now offers its members special savings when they purchase Computrace LoJack for Laptops - Premium edition service. According to a 2008 study by the Ponemon Institute, approximately 12,255 laptops are stolen, lost, or go missing on average each week just at US airports. Computrace LoJack for Laptops by Absolute Software is a comprehensive, software-based theft recovery service. The service tracks, locates, and recovers stolen computers while providing consumers with the ability to protect their personal information from identify theft. The Premium edition includes a service guarantee from Absolute Software that will provide up to $1000 in the event a stolen computer is not recovered within 60 days or the consumer is unable to delete their personal information from the device.

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