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Comprehensive identity protection with Total 911

Identity Theft 911 : 18 July, 2008  (New Product)
Crisis resolution for American organisations in the event of data breaches offered with new service called "Total 911" from Identity Theft 911
Identity Theft 911 has announced a new data breach crisis resolution service called "Total 911" that helps businesses respond better to identity theft compromise. This cutting-edge program includes pro-active measures to help reduce the risk of exposure to a data breach and will quickly contain a crisis should one arise.

The service is a response to the various state breach notification requirements already in effect in 43 states, the District of Columbia and Puerto Rico. It also provides assistance to business owners for compliance with new federal requirements in the 'Red Flag Provisions' of the FACT Act that will take effect in November. This new program will provide expert advocacy to help react to data breach incidents and mitigate the potential losses and risks associated with identity theft.

According to a new study by the Identity Theft Resource Centre, data breaches have jumped 69 percent this year compared to the same time last year. Since 2005, nearly 230 million records containing personally identifiable information of American consumers have been exposed through data breaches, according to "Our recent survey of hundreds of business leaders across the country found many ill-prepared to handle a security breach that compromises personally identifiable information," says Identity Theft 911 CEO Matt Cullina.
"We not only found one in twenty businesses experienced a breach in 2007, only 10 percent have a response plan in place."

According to national statistics, data breaches are also no longer just occurring in large businesses. Identity thieves are increasingly targeting small to mid-size businesses which are often less protected. Methods used by thieves include pilfering discarded documents, theft of business laptops and exploiting employees with access to data.

"The size of your business doesn't matter -- data bandits, identity thieves and personal information dealers don't discriminate," says Eduard Goodman, General Counsel and Chief Privacy Officer for Identity Theft 911. "A data breach can result in regulatory sanctions, lawsuits and a damaged reputation - consequences that can be devastating to any business."

The "Total 911" program offers professional crisis resolution for businesses and those affected by a data breach as well as personal identity management for employees that includes:

* Unlimited employee access to fraud experts to help them deal with any identity related crisis.
* Developing and implementing a customized incident response plan to protect customers and employees.
* Assessing the severity of a data breach and providing expert advice on how to immediately respond.
* Assistance with regulatory and consumer notification requirements.
* Access to a team of experienced fraud experts who help with proactive consumer education to protect against identity theft.
* Identity restoration case management and other personal services for breach notification recipients that become identity theft victims as a result of the data breach.
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