Ping Identity has announced the release of PingFederate Cloud Identity Connectors for LinkedIn, Twitter, and Microsoft Live, enabling enterprise organisations to rely on cloud service providers and social networking sites for third-party user authentication. Ping Identity can now connect cloud businesses with six of the largest cloud service and social network sites, including Google (and other OpenID 2.0 providers), Salesforce and Facebook.
“The registration process is a source of frustration for consumers online – they are just as likely to leave a site as they are to spend the time to create a new identity profile. To increase registration and purchase rates, online businesses need to make access easier, without compromising security,” said Roger Oberg, Vice-President of Marketing for Ping Identity.
“PingFederate Cloud Identity Connectors provide our customers with ways to simply and securely authenticate their users into their Web properties by leveraging LinkedIn and other popular social networking services.”
A recent survey by Blue Research found that cloud identity barriers have a significant impact on online business, with 75 per cent of online shoppers stating they may leave or not use a site that requires registration. The survey also found that 45 percent of respondents would rather leave a website if they forget password or login information, instead of re-setting passwords. The Ping Identity Cloud Identity Connectors avoid consumer registration pain-points by using the identity profiles of the most widely used social networks on the Internet.
“Giving our customers the option to let their users access their purpose-built Fuz1on portal with social network credentials makes it even easier to access the work apps they need anytime, anywhere,” said Fred Brown, EVP of SaaS social business solutions provider Fuz1on. “Ping Identity’s expanding list of Connectors provides even more choices for our customers, ensuring user adoption and usage, as well as increased customer satisfaction.”
The LinkedIn, Twitter, and Microsoft Live Cloud Identity Connectors enable any of these social networking sites to be used for third party authentication. Users visiting an e-business site can sign-on and register using an existing consumer identity. This significantly improves registration rates by eliminating the need to develop a new profile and create another password, while providing a more personalized user experience.