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News

Cleantech business award received by GreenRoad

Greenroad Technologies : 20 November, 2009  (Company News)
Driver behaviour monitoring company gains recognition for future potential growth
GreenRoad, a global pioneer in improving driving behaviour, has been recognised as one of the top 30 fastest-growing cleantech businesses in Europe at the inaugural GP Bullhound Cleantech Connect event. GreenRoad was also chosen from among the 30 fastest-growing businesses to receive an additional award for Vision and Future Growth Potential recognising the company's innovative technology and strong market position.

The Cleantech Connect awards were organised by investment bank GP Bullhound with premium sponsor Schroders Private Banking. The awards ceremony was held on November 18, 2009 in London.

GreenRoad provides a comprehensive technology-based service that fundamentally changes driving behaviour resulting in fuel-efficient driving and reducing emissions. The company's flagship fleet service, GreenRoad 360â„¢, combines real-time, automated driver coaching with web-based applications that continuously rate driving skills. The GreenRoad service enables fleets, insurers and consumers to measure, improve and sustain safe and fuel-efficient driving behaviour.

"Car owners now study the comparative mpg and grammes of C02 emissions when choosing a new vehicle. But despite all the millions of auto manufacturers who invest in research and development to reduce those numbers by a few percentage points, the easiest way of reducing fuel consumption is by changing driving behaviour," said Aidan Rowsome, general manager, GreenRoad EMEA. "Driving behaviour contributes up to 33% of fuel consumption, and we address this opportunity with our service. Our customers see fuel and emissions cut by up to 10 percent."

By cutting crashes by up to 50%, GreenRoad customers also reduce their contribution to scarce landfill and reduce the energy and emissions embodied in new vehicle replacement.

The GreenRoad R&D team spent five years developing complex algorithms that analyse data from an accelerometer to predict risk and provide drivers with real-time feedback to modify driving behaviour and reduce fuel consumption. This feedback is reinforced with a comprehensive set of web-based services, GreenRoad Central, implementation programmes, GreenRoad Engage, and a suite of complementary fleet and Risk Management partner solutions, GreenRoad Intersectâ„¢. The GreenRoad 360 service has been adopted by commercial fleets including buses, company cars and HGVs.
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