Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Access Control
LeftNav
Alarms
LeftNav
Biometrics
LeftNav
Detection
LeftNav
Deutsche Zone (German Zone)
LeftNav
Education, Training and Professional Services
LeftNav
Government Programmes
LeftNav
Guarding, Equipment and Enforcement
LeftNav
Industrial Computing Security
LeftNav
IT Security
LeftNav
Physical Security
LeftNav
Surveillance
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
 
News

Christmas Retail Loss Reduction Using Surveillance

Axis Communications : 12 December, 2011  (Technical Article)
Retail customers of Axis Communications will see a reduction in retail losses this Christmas with the use of surveillance systems
Christmas Retail Loss Reduction Using Surveillance
Retailers using IP surveillance to observe and measure in-store activity will be able to make the most of the festive shopping period and maximise sales, according to Axis Communications.

The global leader in the network video market says that retailers will improve their bottom line and better meet customer demand over what is their busiest time of year, if they use network video to drive more targeted decisions about merchandising, store layouts and in-store operations.

Atul Rajput, retail business development manager at Axis Communications, said: "As well as playing a crucial role in improving security and reducing shrinkage over the Christmas period, IP surveillance can be used to measure and understand customer behaviour and in-store performance.

"For example, customer traffic needs to be monitored regularly to ensure staffing levels are correct, which can be more easily achieved using people counting solutions integrated with IP surveillance.

"Additionally, this technology can be used to see how customers respond to in-store advertising and digital signage, so retailers can improve their display and marketing strategies and therefore drive sales.

"Valuable input on improving store design can also be gathered using IP surveillance. By integrating these systems with heat map analytics, retailers can immediately evaluate the impact of floor change layouts on customer flow and sales, by combining mapped traffic patterns with point of sale (POS) data.

"Furthermore by having anywhere, anytime access to a network video system, retailers can gain valuable business insights into consumer and store activity, allowing them to streamline operational processes and improve customer responsiveness."

Perhaps most importantly, this technology is helping retailers improve service levels and keep customers happy. By generating real time alerts when queues exceed predefined thresholds or flagging up lack of on-shelf product availability, retailers can efficiently respond to customer demand, enhancing the customer experience and making stressful shopping trips quicker and easier.

Rajput said: "With fierce competition and trading at its lowest for six months according to the British Retail Consortium (BRC), retailers need to be doing all they can to understand their customers and improve in-store operations. IP surveillance is enabling retailers to do this more quickly, easily and efficiently than ever before, keeping Christmas shoppers happier and ultimately maximising sales."
Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 ProSecurityZone.com
Netgains Logo