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News

Certified program for i-Pro resellers

Panasonic System Solutions : 20 August, 2009  (Company News)
Panasonic is offering additional incentives to the sales channel for its i-Pro range of IP Video products
Panasonic System Solutions Company is committed to providing a knowledgeable and well-trained sales channel to respond to the growing demand for Panasonic's i-Pro line of IP-based video surveillance technologies. Evidence of that commitment is the tremendous growth of Panasonic's i-Pro Certified Reseller Program, which promotes education and training to resellers to better enable them to design, implement and support new installations in the IP security market. The program also provides exclusive product availability, sales and technical training and other support resources through Panasonic's i-Pro Authorized Distributors.

"Panasonic is increasing its focus on our i-Pro product line as the industry transitions to IP-based systems, and we understand that selling these systems requires a higher level of knowledge along with different skill-sets," said John Centofanti, National Sales Manager for Security Systems of Panasonic System Solutions Company. "Our i-Pro Certified Reseller Program greatly expands opportunities for the sales channel by making sure they are prepared with comprehensive training and support to help end users maximize the effectiveness of these new systems incorporating Panasonic's superior image quality."

In order to become certified, the i-Pro Certified Reseller Program requires resellers to complete minimum training requirements related to Internet protocol (IP) or information technology (IT) and specific to Panasonic's i-Pro product line. P-Tech, the Panasonic Training University, manages certification for all i-Pro Certified Resellers and candidates. Any Panasonic Authorized Dealer or other reseller can be nominated or apply for consideration to become an i-Pro Certified Reseller. Dedicated i-Pro Certified Reseller resources and information are available in a special area on Panasonic's website (www.panasonic.com/i-pro).

The i-Pro Certified Reseller Program streamlines product distribution by using three i-Pro Authorized Distributors to ensure product availability directly to resellers, working in tandem with Panasonic's manufacturer's representatives and field sales team. The i-Pro Certified Authorized Distributors are Anixter, Inc., Northern Video Systems and ScanSource Security Distribution.

Other benefits of the program include availability of subsidized demo equipment, resource-rich sales tools and marketing materials and quick dissemination of i-Pro sales leads. i-Pro sales and technical training is provided through P-Tech, and Panasonic's National Technical Support Center (NTSC) hotline provides resellers access to experienced and highly trained professionals in IP/networking products and systems.

i-Pro Certified Resellers also benefit from Panasonic's exceptional brand recognition, along with their marketing investments to develop end-user demand for the complete line of IP-based products, including fixed, mini-dome, pan-tilt-zoom, vandal-proof, and MegaPixel camera models, NVRs, software and other products.
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