Asia Smart Cards Centre (ASCC) has successfully deployed the Datacard MPR5800 card personalization and production system to respond to the challenging and growing financial card market in Asia Pacific. The service bureau is located in Kuala Lumpur, Malaysia, and has personalized more than 30 million cards over the last 10 years for Malaysia’s financial institutions.
The first outsource personalization centre in Malaysia, ASCC provides smart card personalization for Malaysia’s Payment Multipurpose Card (PMPC).
Mr Koh Chor Meng, General Manager of the ASCC personalization center has used legacy Datacard personalization solutions and competitive systems in the previous years. However, due to increased demands and ever-changing technology trends, ASCC was looking for a personalization solution that would fulfill the demands of future requirements.
“We decided on the Datacard MPR5800 solution, because it enables us to offer a wider range of services to the region. To our satisfaction, we have been using the Datacard MPR3000 system for the last 10 years, and we are confident in the quality and the capability of the MPR5800 system,” Koh said. “The MPR5800 system gives us the opportunity to offer card personalization services to global card manufacturers, who have developed card application software on their Datacard systems. The deployment of the MPR5800 system will help with a smooth integration process,” stated Koh.
As today’s requirements for financial cards continue to change, the MPR5800 system is fully equipped to meet the new standards and card trends. Whether it is in traditional embossing technology or indent printing, the system is designed to personalize up to 6,000 financial cards per hour. For bureaus producing high volumes of GSM cards, the MPR5800 system enables the personalization of SIM cards at a low cost-per-card.
“We are very excited and enthusiastic to deliver the MPR5800 system to provide the high-speed personalization of financial cards,” said Angus McDougall, regional vice president, Asia Pacific. “The range of system capabilities such as magnetic stripe encoding and contact and contactless smart card personalization, as well as laser engraving, thermal printing, embossing and indent functions, will allow ASCC a greater opportunity to grow their business with different kinds of card applications in one common system.”
Datacard Group will be exhibiting at Cartes in Asia on stand number 3C27, AsiaWorld Expo, Hong Kong from March 29 – 31, 2011.