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Camera equipped with TI processor wins IFSEC award.

Texas Instruments : 26 June, 2007  (Application Story)
Video analytics and enhanced network performance of TI Processor equipped IP camera wins BSIA best camera award at IFSEC exhibition.
Texas Instruments has announced that Cieffe, a leading designer of integrated security systems and a TI customer, won an IFSEC Security Industry Innovation Award, organized by CMP Information and the British Security Industry Association (BSIA), for the second time in a row. Cieffe's Nettuno Mega PX, driven by TI's
TMS320DM642 digital media processor, was awarded "Overall Best CCTV Product of 2007" and "Best of the Best" amongst more than 1000 contenders at the IFSEC 2007 Security Industry Innovation Awards.

'Year on year, the innovation and expertise of our industry never fails to amaze," said David Dickinson, BSIA Chief Executive. "I congratulate all the winners of this year's IFSEC Security Industry Innovation Awards, who are a testament to the sheer talent of the private security industry.'

The Nettuno MegaPX is one of the first high-resolution IP cameras in the
world with a two MegaPixel (MP) sensor that can elaborate images using
MPEG4 compression, 20 times more efficiently than traditional JPEG
compression. The camera is based on TI's DM642 digital media processor,
a scalable, programmable digital signal processor that includes
accelerators and peripherals optimized for a broad spectrum of digital
video end equipments. TI's TMS320DM64x generation of digital media
processors are fully programmable and offer industry-leading performance
for the most demanding multimedia applications.

"We chose the DM642 processor running at 720MHz for its great
computational power and special features for video management, audio and
Ethernet," said Fabrizio Colciago, CEO of Cieffe. "The DM642 processor
is very much the core of our product and allowed us to integrate
advanced video analytics, networking and data streaming, as well as
MPEG4 compression. In addition, the availability of TI's portfolio of
robust, high-performance analog products optimized for video
surveillance made it much simpler and quicker for us to develop the

"We are delighted that our technology has once again allowed a customer
to achieve such success in their industry," said Cyril Clocher, business
development manager for digital media DSP platforms, TI Europe. "TI is
committed to providing designers and manufacturers with leading,
innovative technology that lets them go beyond the existing boundaries
of end equipments. This is a great example of what our digital media
processing technology can do for customers and we're proud of Cieffe's

The Nettuno MegaPX is one of the industry's first CCTV cameras to
combine MegaPixel resolution with MPEG4 compression, thanks to the
advanced digital signal processing power of the DM642. The use of the
MPEG4 algorithm with high resolution video avoids traditional
restrictions given by JPEG compression. The Nettuno MegaPX provides
high resolution video compression with a resolution eight times higher
than present-day video technology using the same bandwidth.

Further advantages offered by the DM64x generation of products include
the use of a scalable architecture, making it easy to move a product to
the next generation processor without having to rewrite existing code,
thereby protecting a customer's software investment. In addition to TI's
extensive in-house system expertise, DM64x products are also supported
by a broad network of third parties, who are able to provide specific
end equipment solutions, embedded software, engineering services and
development tools that help customers accelerate their development
efforts and cut time-to-market.

The Nettuno MegaPX also utilizes a number of TI's high-performance
analog products, specifically tailored to fit the needs of video
surveillance applications. In particular, TI's TPS23750 enables the
product with Power over Ethernet, which is essential in IP-based video
surveillance equipment. Additional power management components with low
power dissipation, such as the TPS62110, TPS79328 and TPS79518, provide
the four different voltages needed for the DSP and image sensor.
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