In line with World Consumer Rights Day on 15 March, there is a lot of speculation surrounding the issue of third party data as companies are making substantial profit from the unsuspecting public.
With a third of consumers surveyed by CPR Global receiving more than ten calls a week and a startling half of those surveyed claiming to have received several calls in just one day, the problem of cold calling is certainly a situation that is on the increase and this is a result of third party data. Consumers should be made fully aware of this process, rather than misleading them with complicated processes of opting out and small print.
The social network, Facebook have even started discussions over the sharing of its user’s phone numbers and email addresses. Facebook recently granted third-party developers access to user’s addresses and phone numbers before a backlash put a stop to it. However, the network has now continued its intent on sharing this information.
Many of Facebook users are actually unaware that their telephone number is so readily available. According to a 2005 study by Carnegie Mellon University, 39.9 per cent of Facebook users list a phone number. Facebook currently has 500 million users and so this would place the organisations as one of the leading data providers if the plans were to go ahead.
Last year, 1.5 billion unsolicited calls were made to the UK. These figures indicate the value and profit potential that third party data is capable of harnessing as third party data is the main way that web-based companies gain profit. Comparison websites in particular are guilty of selling personal data on a mass scale.
Comparison websites have become increasingly important to many consumers in recent years and specifically during the recession. Consumers aren’t able to make use of the website unless they provide personal information. Opting out of marketing often proves to be difficult in that sometimes the option is hidden, too small, worded wrongly or even the box has already been unchecked or checked to deliberately confuse consumers further.
When consumers are asked to provide their phone numbers by companies, many are unsure of the consequences further down the line. Organisations tend to collate every piece of information that they can because of their worth on the market. Companies often intend to mislead customers upon their purchase and take pass their details on without directly informing them of what is happening.
A spokesperson for CPR Global said “Consumers aren’t aware of their data being bought and sold in this way and it is presumed that if they were, they’d think twice before revealing personal information. Nowadays, data can be cloned, multiplied and sent through cyberspace, potentially for all to see.”
CPR Global has introduced the ideal solution for deterring the companies who already have access to your information. The CPR All-In-One Call Blocker is pre-programmed with 200 of the most persistent telemarketing companies’ telephone numbers that are recognised by CPR Global. This leaves ample space for the consumer to block a further 100 telephone numbers at their discretion.
By pressing the ‘Block Now’ button, located on the top of the unit, the unwanted caller’s number is logged into the unit’s memory, the call will hang up and the number will be blocked permanently. This feature allows an individual to block unwanted callers as they are calling you without the need for government intervention or legislations.
The device is ideal for deterring nuisance calls.