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News

Broadcast agreement for traffic camera information

TrafficLand : 14 January, 2009  (Company News)
License agreement reached for broadcasting traffic camera information through national TrafficLand network assisting in traffic reporting and incident data dissemination
TrafficLand has announced the completion of a licensing agreement with Metro Traffic to offer its broadcast industry clients real-time access to the more than 5,000 cameras currently available on TrafficLand's national network. The companies will also work together to develop and deploy next generation, location-based traffic information services for broadcast, Web and mobile applications.

"With over 1,000 experienced Westwood One traffic experts nationwide providing local traffic reporting to over 5,000 radio and TV stations, this agreement represents a substantial force multiplier for TrafficLand's ability to serve the broadcast marketplace,' said Lawrence Nelson, Founder and CEO of TrafficLand. "Together, Metro Traffic and TrafficLand can offer broadcasters a one-stop resource for the most comprehensive traffic information solutions available."

Metro Traffic's combination of traffic incident data, speed and flow information - with access to thousands of real-time traffic images via the TrafficLand camera network, allows it to provide its affiliates and consumers with up-to-the-minute traffic solutions unavailable anywhere else. As a result, broadcast and Web-based media will be able to use live video to enhance news and traffic reporting to television and radio audiences and add valuable, hyper-local content to their Websites, which typically increases site traffic, page views and user affinity.

"No other company offers such a powerful combination of ways to solve daily traffic problems in real time," said Steve Kalin, President, Metro Traffic. "The addition of TrafficLand's real-time traffic video, available in many major markets and growing, with our existing incident and traffic data, creates the most robust, reliable, and comprehensive traffic information offering in the marketplace."
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