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News

Brand Usage Intelligence Service Gains Award from TMC

Cyveillance : 09 July, 2010  (New Product)
Cyveillance has picked up the Product of the Year award from Technology Marketing Corporation for its brand intelligence product which analyses brand commentary and usage across internet sites including social networking portals
Cyveillance has announced that Technology Marketing Corporation (TMC) has named Cyveillance Brand Intelligence as a recipient of the 2009 Communications Solutions Product of the Year Award. The product locates and delivers commentary and intelligence on organizations' brands, products and services, so that they can quickly respond to consumer perceptions and expectations. It can also gather intelligence to help identify potential security risks such as leaks of sensitive information or commentary by employees or social engineering attacks by online criminals.

"As a leader in cyber intelligence, Cyveillance provides its customers with the information they need to protect their customers, reputation, employees and enterprise," said Panos Anastassiadis, COO of Cyveillance. "Cyveillance Brand Intelligence gives organizations the information needed to quickly react to online communication regarding their brand, marketing campaigns, products and services, quality and price. This increased insight allows them to join the conversation, take control of their brand online and immediately address public concerns."

Cyveillance Brand Intelligence, a key component of the recently announced Secure Social Media Management offering, enhances the company's existing security measures by assessing the criticality, trends and patterns of potential incidents including positive and negative commentary impacting the brands and reputation of an organization. This enables businesses to receive relevant and timely intelligence focused on a holistic analysis of potential brand issues as they are discovered on the open Internet. While other products only provide quantitative, statistical analysis, Cyveillance focuses on providing customers with relevant, qualitative, actionable intelligence based on pre-defined criteria.

"Cyveillance has been recognized with a 2009 Product of the Year Award for their admirable efforts in the advancement of data communications," said Rich Tehrani CEO, TMC. "Cyveillance Brand Intelligence has shown benefits for its customers and provides ROI for the companies that use it. Congratulations to the entire team at Cyveillance. I look forward to more innovative solutions from them in the coming year."

The Communications Solutions Product of the Year Award recognizes organizations for vision, leadership, and thoroughness. The most innovative products and services brought to the market from March 2008 through March 2009 were chosen as winners of the Communications Solutions Product of the Year Award.
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