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Brand recognition vendor acquired by OmniPerception

OmniPerception : 08 December, 2009  (Company News)
Biometric face recognition experts buy into brand recognition with the acquisition of brand exposure analysts, Margaux Matrix
OmniPerception, the parent company of Applied Image Recognition (AIR) – suppliers of technology that detects the exposure of brand images or logos at international sporting events, has acquired brand exposure analysis experts Margaux Matrix.

Margaux Matrix has been a long standing customer of AIR, which is renowned in the sports marketing world for its distribution and support of the brand exposure measurement technology known as Magellan.

Magellan systems are the global standard for the automated measurement of Brand Exposure in televised sports broadcasts, used around the world to provide sponsors, venues and teams with accurate valuations of on screen exposure.

The purchase of Margaux Matrix brings the ability to AIR to offer Magellan as a service as well as complete systems. In addition, the ability to receive and record a number of satellite and terrestrial channels fulfils a requirement to offer customers broadcast verification and Product Placement measurement.

AIR is a subsidiary of UK-based face recognition experts OmniPerception.

Stewart Hefferman, CEO of OmniPerception, said “We are delighted with this acquisition. There is very good synergy between these two companies which will enable us to greatly increase the range of services we offer, and to significantly expand our customer base”

“The alliance means that any sports agency can access the best service available in the analysis of sports broadcasts whether it is for a one-off project or all the way through to purchasing their own analysis system,” said James Gibson, Sales Director of Margaux Matrix.

“Margaux Matrix can provide an instant solution to any client in terms of brand exposure analysis with the knowledge that as the client’s requirements grow they can graduate to their own system. Margaux Matrix has developed many operator applications that will soon be available to current and future users of Magellan™ system.”

The business of producing robust, verifiable and reliable brand exposure data has come a long way in a few short years and this alliance means that the establishment of a true bench marking capability is available to all from the boutique agency to the international research network.
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