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News

Brand Consolidation at Sagem SÃ’ÃÂcuritÃ’ÃÂ with Name Change To Morpho

Morpho : 28 May, 2010  (Company News)
French biometric specialist re-names from Sagem Sécurité to Morpho to be consistent with other brands within the security group
Sagem Sécurité (Safran group) is changing its name to "Morpho". This new name reflects the company's dynamic performance and objective of consolidating all security businesses within the Safran group under a single name.

As Morpho, the company affirms its continuity with its historic predecessors and takes another step along the growth path that started three years ago. The new name, symbol of a shared strategic vision, embodies the company's core values, namely innovation as the basis of trust and technological excellence dedicated to our customers

"The name 'Morpho' is anchored in our culture and embodies our corporate values and successful track record," said Jean-Paul Jainsky, Chairman and CEO of Morpho. "At the same time, it marks a major new stage in our history, fully in line with the recent creation of our subsidiaries MorphoTrak and Morpho Detection. Above all, it represents both the continuity of this human endeavour and the consolidation of all the skills, cultures and people that make Morpho what it is today."

The new identity will be gradually deployed across the company's many subsidiaries operating worldwide.
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