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News

Bosch sees security market benefiting from recovery in the global economy and increasing investment in construction

Bosch Security Systems : 05 October, 2010  (Company News)
Announcing at Security Essen an investment of 10 percent of turnover channeled into the development of new products, Bosch Security Systems division has experienced a marked upward trend in the 2010 fiscal year, according to Gert van Iperen, Chairman of the Board of Management for Bosch Security Systems.
After a minimal five percent drop in sales in 2009 due to the global financial and economic crisis, Bosch saw a significant return to growth in its security systems business in 2010., commented during the 2010 Security trade fair in Essen that 'with the global economic recovery over the past few months and the development of the business up to this point, there are real grounds for optimism for the rest of 2010.' This positive outlook extends to all three business areas: Product Business, Building Security and Communication Center.

So far this year, Bosch Security Systems has seen renewed growth, with the most significant increase in Product Business, the business area with the highest sales. There are signs of improvement with the tightening global economy and the global increase in construction activity. Bosch is helped by its ability to innovate and its major investment in the development of new products. On this point van Iperen adds: 'We invest around ten percent of our annual turnover in research and development. This reinforces our technological standing in the market.'

In 2009, the year of the global economic crisis, Bosch Security Systems strengthened its position in the world market. Despite a 13 percent decline in market volume, the Bosch division posted sales of 1,35 billion euro with 11,610 employees. That are 500 employees more than in 2008. The division therefore outperformed the market trend and secured its international presence.

Bosch's Building Security business area operated in Germany and the Netherlands achieved impressive results last year. Within these markets, Bosch acts as a single point of contact - supplying everything from planning, installation and finance through to the operation of security systems in buildings. 'Despite a declining market, we were still able to improve sales in 2009', says Gert van Iperen.

The Bosch Security Systems Communication Center was particularly successful in 2009 in terms of growth. The increase in sales seen over the last few years continued to reach double-digit percentage growth in 2009 and the business area is set on a clear course for growth.

According to Van Iperen, the fact that the business situation was relatively stable even during the financial and economic crisis is largely down to the global presence of Bosch Security Systems. 'We are well-positioned internationally and we were able to benefit from the less negative trend in Asia, Latin America and the Middle East. Furthermore, we have continuously improved our processes.'

Bosch Security Systems is reinforcing its international presence, focusing on the Asian and Latin American markets. This year the division will also be increasing the number of sales offices it has in China from five to fourteen. Bosch Security Systems anticipates profitable double-digit annual percentage growth in this emerging market over the next few years. In addition to the existing site in Dubai, further sales offices are being established in the Gulf States - in Saudi Arabia and Qatar.

Bosch has a presence in the Philippines since setting up its Communication Center there at the start of the year. Another five sites have since been added - two in Brazil and one each in Portugal, Austria and France. As a result of this expansion, the division's international network now comprises of 21 sites and its portfolio has been extended to include key languages, including Chinese, Korean, Japanese and Portuguese.
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