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Biometrics provider secures its software with HASP SRM

Aladdin Knowledge Systems : 27 May, 2008  (Application Story)
Aladdin is enabling Iris biometric recognition systems provider to move into high piracy risk areas by providing software rights management system.
Aladdin Knowledge Systems has announced that IriTech, a manufacturer of iris biometric identification equipment and software, has chose Aladdin HASP SRM for IP protection, secure licensing, and product activation. allowing it to expand into high-piracy regions.

HASP SRM, the industry's leading software protection and licensing solution, enables IriTech to:.

* Grow its business by protecting its software against piracy and illegal use.
* Ensure competitive advantage by securing intellectual property.
* Increase value to end-users and differentiate products with secure licensing and product activation.
* Increase margins with role-based workflows that integrate with the software product lifecycle.

Taking advantage of the unique Cross-Locking capabilities of HASP SRM to protect and enforce licensing, IriTech is able to instantaneously activate, update and cancel software licenses across its global customer base without incurring the high costs and time delay of physical shipments.

"Since deploying HASP SRM software-based licensing, we are able to renew, update, cancel and monitor licenses from one central server, even for software activations in Korea or China," said Travis Jaeger, director of business development at IriTech. "We are able to increase sales and market penetration because now we have the confidence to sell our iris biometric equipment on a larger scale. IriTech is one of only two companies worldwide who manufacture iris biometric equipment integrating the camera and the iris recognition software, so we needed to be extremely confident before we could widely release our software, and HASP SRM gave us that assurance."

"HASP SRM allows some of the most pioneering of software developers to confidently explore high-risk geographical regions while also increasing revenues with ultimate levels of flexibility in software activation, licensing and protection," said Laila Arad-Allan, vice president of software DRM at Aladdin Knowledge Systems. "IriTech's choice to use HASP SRM is yet another example of the shift in the DRM market from simple piracy prevention to a comprehensive, lifecycle management solution that can enhance revenues, enable new business models and stimulate growth."

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