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News

Better counterfeit protection needed in war against fakes

TSSI Systems : 24 February, 2009  (Technical Article)
TSSI Systems comments on the need to focus on counterfeit prevention measures as well as legislation and improved enforcement
In The Times article 'South-East Asia must clamp down on fake drugs' (pg41, 23.02.09), document security and brand protection specialist, TSSI, whole-heartedly agrees with Andrew Witty's comments that the governments in South-East Asia should clamp down on the counterfeit drugs trade. However, improved legislation and better enforcement is only two part of the solution.

"Asia is one of the many sources of counterfeit drugs to Britain, although the situation in Britain is not yet as severe, the problem continues to grow and the British public must be protected from fake drugs before someone is seriously hurt", said Stewart Hefferman, COO, TSSI Systems. "We believe that machine-readable holograms applied to packaging along with a variety of other multi-level security features used at various stages throughout the supply chain can help to reduce the infiltration of fake drugs. We can learn lots from the luxury goods industry which often uses machine-readable security holograms which are difficult to copy, when applied to the packaging of goods they can help to prevent counterfeiting".

"If the pharmaceutical companies are made to label their packaging with these machine-readable holograms they can then be easily verified as genuine or fake using an electronic hand-held reader, then the benefits are obvious. The security features of a machine-readable hologram, which cannot be altered or copied, may ensure fake drugs can be identified and confiscated whilst still in the supply chain, ensuring the fake drugs are not administered too or used by patients. A machine-readable hologram is also an affordable option and therefore only has negligible cost implications on what are already expensive pharmaceuticals."

"The counterfeiting of fake drugs not only poses a serious threat to the pharmaceutical and medical industries, but also the lives of the general public. By forcing pharmaceutical companies, governments and those involved throughout the supply chain to put secure measures in place to address the fake drugs trade. Only then can we can begin to reduce the opportunity for counterfeiters to infiltrate the supply chain and consequently restore consumer confidence".
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