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News

BBC Apprentice Taken On At Masternaut

Masternaut : 23 November, 2010  (Company News)
TV Marketing competitor has his skilled recognized after Masternaut chooses to take him on immediately after the end of "The Apprentice"
Masternaut, the Leeds-based company that uses satellites to track 130,000 vehicles across Europe, has hired BBC Apprentice star Alex Epstein as its Marketing Guru. Company MD and entrepreneur Martin Port, recruited Epstein as a Marketing Consultant as soon as he left the reality TV show.

'Alex is a great thinker and marketeer. He has a unique approach to marketing and brand building; his ideas are original and exciting, which is exactly what innovative companies need in today's competitive markets. Masternaut will benefit greatly from his ideas that will enable us to further develop our marketing strategy,' says Port.

Epstein shot to fame in the BBC show with his invention of the Boozy Banger and the naming of the Cϋϋli, the combination beach towel, bag and cooler that won the new beach accessory task.

'Lord Sugar was completely wrong in his evaluation of Alex and he has missed out on the opportunity of hiring a highly talented, skilled marketeer,' adds Port.

Prior to being selected for The Apprentice; Epstein worked within Masternaut marketing team for three years. He now rejoins his colleagues after his sabbatical as a TV star.

Epstein was selected for the show from 70,000 other would be apprentices.
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