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News

Background checking site launches for consumers

BackgroundChecks.com : 11 December, 2009  (Company News)
Background screening provider turns to the consumer market and launches a resource aimed at those involved in online purchasing
Backgroundchecks.com, an online background screening provider for Fortune 500 companies and provider of the #1 criminal convictions database in the industry, launched a newly redesigned consumer website that includes new consumer products services, and a new logo.

The new site, which launched on December 1st, comes as part of a total brand revitalization designed to better serve consumers with background check, motor vehicle record, criminal report or identification needs. The new website includes an interactive learning centre with in-depth FAQs for all products, a Crime 101 page, search tips and instructions for those who need help with online purchasing. Additionally, the learning centre includes a criminal terminology dictionary to help consumers understand government terms and classifications in reports.

"When the site was redesigned, its overarching goal was to make it as helpful as possible," said BackgroundChecks.com SVP of Marketing and E-commerce, Laura Kendall. "The opt-in for money saving discounts and promotions, quick guest checkout, the learning centre and its overall user-friendliness combine to create BackgroundChecks.com as the online destination for consumer background check needs."

This drive to aid consumers is continued through the introduction of a number of services. These services include simple report templates, criminal monitoring subscriptions, and a newly launched BackgroundChecks.com program called MyClearStart. MyClearStart assists consumers in getting criminal records expunged, particularly those that could impact a job search.

The final portion of the revitalization comes in the form of a new company logo, designed to represent who BackgroundChecks.com brand and services.

Says Laura, "Our new logo represents all the data sources that we pull nationwide to compile the most comprehensive report in the market online. Moreover, it represents the ability for consumers to compile profiles on any individual they wish to monitor to protect themselves and their family."
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