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News

Axis demonstrates retail surveillance and loss prevention

Axis Communications : 20 May, 2008  (Technical Article)
Visitors to the Retail Solutions Show can gain insight into the developments of digital video surveillance for improving loss prevention in retail environments
Axis Communications will be joined by a number of partners including IBM, Milestone and Bizerba, at this year's Retail Solutions Show (Stand #C32, on 24-26th June at ExCeL, London).

Axis and its partners will show how Network Video can be used to support a broad range of applications designed to improve merchandising effectiveness, enhance store operations and also support loss prevention. IBM offers solutions including heat mapping, people counting and queue management which can help store managers improve store layout to maximise sales. Milestone software can be used to support dwell time analysis with relevant video recordings. Bizerba offers systems and solutions for retail and supply chain at point-of-service and point-of-sale.

Visitors to the stand will be able to view demonstrations of how each of these applications can use video to make widely-used retail applications even more effectiveness in increasing sales and reducing shrinkage.

Johan Akesson, director business development - retail, Axis Communications, said: "Axis is working more and more closely with leading innovators in retail technology to identify areas where retailers can deploy Network Video to cut losses and improve operational effectiveness in-store. We are stepping beyond straightforward surveillance into supporting network video-based solutions that make a major difference to retailers' bottom line."

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