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Anti-counterfeiting and brand protection summit to be held in New York

IQPC : 16 December, 2009  (New Product)
The latest methods and technologies for protecting brand identity and preventing counterfeiting will be on show and under discussion at the 4th Anti-counterfeiting and Brand Protection Summit which takes place in January in New York
See our events guide listing for more details

IQPC announces the 4th annual Anti-Counterfeiting and Brand Protection Summit to be held at the Millennium Broadway Hotel, January 25-27, 2010 in New York City.

Responding to the demand for new and improved ways to battle counterfeiters, the Summit will be a gathering of top experts in the anti-counterfeiting realm who will reveal its latest trends, legislation and cases, along with how to create, budget and manage a successful anti-counterfeiting program.

Taking a greater share of the legitimate market each year, counterfeiters' illegalities result in brand abuse, safety concerns, lawsuits, job loss and more. At the Summit, participants will learn what other countries are doing to combat counterfeiting, Valuable insights into anti-counterfeiting technology and the latest cutting-edge strategies for conquering counterfeiters on the Internet.

Top participating organizations include Tiffany & Co.; Johnson & Johnson; Gucci America; Eli Lilly & Co.; Cisco Systems; Intl Anti-Counterfeiting Coalition; Arnold Porter LLP; eBay, and more.

Key conference takeaways:

• Understand the latest counterfeiting trends, legislation and cases
• Examine anti-counterfeiting initiatives: governmental and NGO initiatives
• Compare the latest strategies of manufacturers and suppliers of authentication and track and trace packaging technologies
• Analyze the market for RFID technologies
• Learn how to create and manage a successful anti-counterfeiting program
• Learn the latest about the ACTA negotiations
• How to protect your company and conquer the counterfeiters on the internet

In a recent podcast interview, Frederick Felman, CMO, MarkMonitor and speaker at the 4th Anti-Counterfeiting and Brand Protection Summit on online counterfeiters reveals, "In the last few years, we have been seeing existing online laws applied in a more creative way. This has influenced infrastructure providers like eBay and others who have made great strides in helping others police their brands online. Legislative and technical innovations have occurred in the last few years; powerful tools for the enforcement of rights such as the anti-cyber squatting legislation is helpful in eliminating URLs that actually might incorporate trademarks; the DMCA is also a very powerful piece of legislation that not only allows you to go after the perpetrator, but to also anyone along the value chain who is helping promote counterfeit products…"
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